Apple’s mantra is “think different”. The company’s stated goal is to make the best consumer electronics products in the world. They do this by producing consumer electronics products that incorporate software and subscription services developed by Apple as well as third party developers.
Products and Services: Apple designs, manufactures and markets an array of consumer electronics products, software services and subscription services.
Their consumer electronics products include:
iPhone: A line of smartphones known for their design, performance, and ecosystem integration.
iPad: A line of tablets designed for various purposes, including productivity, entertainment, and creativity.
Mac: A line of personal computers, including laptops (MacBook Air and MacBook Pro) and desktops (iMac, Mac mini, and MacPro)
Apple Watch: A smartwatch with health and fitness tracking features, as well as integration with other Apple devices.
AirPods: Wireless earbuds that offer a seamless and integrated audio experience with Apple devices.
Apple TV: A digital media player and streaming device for accessing content from various services.
Apple Vision Pro: A mixed reality headset that will be available in early 2024. (Product Review)
Their software services include:
iOS: Apple’s mobile operating system for iPhones and iPads.
macOS: The operating system for Mac computers.
watchOS: The operating system for the Apple Watch.
tvOS: The operating system for the Apple TV.
iTunes: A media player, media library, and online store for purchasing and organizing digital music and videos.
App Store: An online marketplace for downloading and installing apps on iOS and macOS devices.
iWork and iLife: Productivity and creativity software suites that include applications like Pages, Numbers, Keynote, iMovie, and GarageBand.